Los Angeles, California-based footwear manufacturer Lakai has revealed its latest collaboration: a co-branded footwear and apparel capsule with rock legends MOTÖRHEAD, centered around Lakai professional Riley Hawk. The deal was brokered by Global Merchandising Services, Inc., worldwide licensing agent for the band.
Riley Hawk, son of prominent skateboarding icon Tony Hawk, has built his own career and reputation as one of the most promising and talented young professional skateboarders of his era. Riley has filmed numerous full-length video parts, traveled the world with his sponsors, and has managed to find the time to practice, record, and travel with a band of his own. When asking Riley where he draws his musical inspiration for his skating, band and lifestyle, MOTÖRHEAD was at the top of his list. Riley truly embodies the “fast and loose,” pedal-to-the-metal, skateboard/rock and roll lifestyle. Therefore, a Riley x Lakai x MOTÖRHEAD project made perfect sense.
The Lakai x MOTÖRHEAD collection consists of three custom co-branded styles of Riley’s new signature model shoe, The Riley Hawk 2. The collection also includes custom co-branded “Iron Fist” and “Warpigs” short-sleeve tees, a long-sleeve tee and pullover hoodie.
The Lakai x MOTÖRHEAD collection is available at Lakai.com and select retailers beginning May 19.